PLATFORMAI & LLM

AI Features That Fit Into A Product People Already Use

Adding AI to a live product is a different problem than building an AI demo. We integrate OpenAI, Gemini, Claude, and other providers into existing data models and user flows, without locking you into a single vendor's pricing or roadmap.

See What We Build

Multi-provider

OpenAI, Gemini, Claude, and OpenRouter, not locked to one vendor.

Real product, real users

Retrofitted into a live EdTech platform, not a greenfield demo.

Search included

Paired with Meilisearch and Elasticsearch when retrieval matters.

Cost aware

Observability on latency, spend, and failure rates from day one.

What We Actually Build With AI

The model call is the easy part. The integration work is what makes an AI feature reliable, affordable, and actually used.

CONTENT

AI-assisted content generation


Authoring tools that use LLMs to help users create content faster, integrated directly into an existing editorial or authoring workflow.

ROUTING

Multi-provider model routing


An abstraction layer over OpenAI, Gemini, Claude, and OpenRouter, so you can switch models or fall back on outage without rewriting application logic.

SEARCH

AI-powered search & retrieval


Combining LLMs with dedicated search infrastructure like Meilisearch or Elasticsearch, so answers are grounded in your actual content.

SUPPORT

Support & workflow automation


AI-assisted responses and internal workflow automation that reduce manual handling without removing a human from decisions that need one.

OBSERVABILITY

Tracing & cost monitoring


Visibility into latency, token spend, and failure rates per model call, so AI features don't become an unpredictable line item.

MIGRATION

Retrofitting AI into existing products


Adding AI features to a codebase and data model that weren't designed for it, without destabilizing what already works.

Why AI Integration Is Riskier Than It Looks

Calling a model API is a few lines of code. Making that call reliable, affordable, and safe in a product with real users is the actual engineering problem.

Single-vendor lock-in is a real business risk

Pricing changes, rate limits, and outages from one provider shouldn't take your product down with them. A routing layer keeps that risk contained.

Costs can scale faster than expected

Without monitoring, a popular AI feature can turn into an unpredictable bill before anyone notices the usage pattern driving it.

Generic answers aren't good enough

A model with no access to your actual content or data will sound confident and still be wrong. Retrieval and search infrastructure is often the missing piece.

"For five years, NUS Technology has been a trusted partner, brilliantly executing my vision for Pursuit Lab. They tackled complex payment integrations flawlessly and delivered a powerful, scalable platform that has streamlined our operations and allowed our clinics to grow."

Alissa Williams
Alissa WilliamsBusiness Owner of Pursuit Lab

How An Engagement Usually Starts

We start with your actual product, users, and data, not a generic AI feature checklist.

AUDIT

We map your product and where AI actually helps

01

A review of your current workflows and data, to find where an AI feature solves a real problem instead of being AI for its own sake.

SCOPE

You get a concrete plan, not a vague proposal

02

Which provider or providers to use, what gets built as a routing layer, and how the feature fits into your existing product.

BUILD

Built and tested with observability in place

03

Tracing and cost monitoring go in alongside the feature itself, not as an afterthought once usage is already live.

SUPPORT

Ongoing support as models and pricing evolve

04

The AI landscape moves fast. A new model, a pricing change, or a better provider option doesn't have to mean a rebuild.

Related Work

Card Image - Alissa
Healthcare Operations

Optimizing Performance: A Case Study on Pursuit Lab and NUS Technology's Development Partnership

Pursuit Lab brings client management, personalized programs, progress tracking, and Stripe payments into one fitness SaaS platform, cutting admin work by 40%, accelerating onboarding by 75%, and increasing 90-day client retention by 22%.


Green tick circle
~40% Reduction on Admin Overhead
Green tick circle
~75% Faster Client Onboarding
Green tick circle
+22% 90-day Client Retention
Green tick circle
+25% Recurring Subscription Revenue
View All Case Studies

Questions Clients Usually Ask

Which AI providers do you work with?

PlusMinus
OpenAI, Google Gemini, Claude, and other providers through routing layers like OpenRouter, depending on what a feature actually needs. We don't default to one vendor, since cost, latency, and quality trade-offs differ by use case and change over time.

Why integrate multiple model providers instead of just one?

PlusMinus
Locking into a single provider means you inherit their pricing changes, rate limits, and outages directly. We build with an abstraction layer so a product can route between providers, fall back if one is degraded, or switch models as better or cheaper options become available.

We already have a live product with real users. Can you add AI without breaking things?

PlusMinus
Yes, this is most of the work we do. Retrofitting AI features into a product that already has users and existing data models is different from building an AI feature from scratch, and it's where most of our integration experience comes from.

Do you handle AI observability and cost monitoring?

PlusMinus
Yes. We set up tracing and monitoring for LLM calls so you can see latency, cost per request, and failure rates, rather than finding out about a runaway API bill at the end of the month.

Can AI features improve search instead of just chat?

PlusMinus
Yes. We've paired LLM integration with dedicated search infrastructure like Meilisearch and Elasticsearch, since a good AI feature often depends on retrieving the right underlying content, not just generating fluent text.

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Ready To Add AI To A Product People Already Use?

Tell us what you're running and where AI could actually help. Most conversations start with a 30-minute call.

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