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B2B Digital Marketing Specialist – SEO & Content

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Job Type:

Full-time
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Location:

Bay Hien, Ho Chi Minh

Job Description

You will develop and execute online marketing strategies across multiple digital channels: website, blog, social media, with strong focus on SEO. Your ultimate goal is to strengthen the company’s online presence, attract the right prospects, and generate qualified leads.

Your responsibilities include:

  • Develop and execute marketing strategies to increase website traffic, conversions, and qualified inbound leads.

  • Research keywords and content opportunities, and work with the Engineering team to improve website SEO, structure, speed, and content.

  • Plan, create, and manage content for the website, blog, and social media channels, including the company LinkedIn’s page, while keeping messaging and positioning consistent across all channels.

  • Improve the website's user experience and content flow to increase visitor engagement and contact form submissions.

  • Work with Engineering and Sales to turn real project experience into marketing and sales materials, including case studies, pitch decks, company profiles, and whitepapers. Translate complex technical topics into clear, business-focused content for B2B clients.

  • Research target industries, markets, and competitors to support marketing and positioning decisions. Maintain GA4, Google Search Console, and CRM tracking, and report monthly on traffic, leads, conversions, and channel performance.

Requirements

  • At least 2 years of experience in B2B, content, or digital marketing, with English-speaking audiences.

  • Excellent written English: able to write clear, persuasive website copy, case studies, and articles for overseas business and technical buyers.

  • Hands-on content creation experience, including website copy, articles, case studies, and social media content.

  • Hands-on SEO experience, including keyword research and content optimization, with measurable results in organic traffic or rankings.

  • Working knowledge of analytics tools such as GA4 and Google Search Console, and comfort with reporting numbers.

  • Basic design skills (e.g. Canva or Figma) for creating simple marketing visuals

  • Experience at a software outsourcing, IT services, or SaaS company is a strong plus

Benefits

  • More-than-enough support to improve expertise.

  • Young and friendly working environment.

  • Premium health insurance for employees and 01 family member.

  • Annual company trip and other team-building activities/events.

  • Attractive salary.

  • Lunch & parking allowances, plus free coffee.

  • Football club.

Contact

If you have any questions about our recruitment process or job opportunities at NUS Technology, please contact us:

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